Whether you are a beginner, or looking to expand your existing knowledge these are the books on Digital Marketing Strategy that you should be reading. Take a look below.
This product was recommended by Kyle Battis from NH Strategic Marketing
Russell’s newest book about how to systematically drive traffic to any website. Some awesome cutting edge strategies in this book. Traffic is the lifeblood of any website and this is a great guide on how to increase your traffic.
This product was recommended by Kyle Battis from NH Strategic Marketing
Russell has been in the online marketing world for over 18 years, studied the greats in direct marketing, and has distilled that knowledge into this book about the overall strategy of how to be successful with online marketing.
This product was recommended by Alexandra Cote from MKTodyssey
A classic choice all marketing and business students should read. It’s what every marketer or upcoming founder needs in order to understand that there’s always a place for their business on the market as long as they stay authentic. Plus, it helps you put together a strategy that will literally make your competition feel irrelevant. What better insights do you need?
This product was recommended by Desmond Harvey from Desmond Harvey Consulting
At only 148 pages long, The Growth Marketer’s Playbook by Jim Huffman is dense with both strategic and tactical advice on how to improve your digital marketing. Jim presents simple marketing frameworks, based on experimentation and iteration, that are important for today’s rapidly changing landscape. I would highly recommend for marketers at any level.
This product was recommended by Willie Greer from TheProductAnalyst
Hands down, this is the best digital marketing book I’ve ever read in my career. Learning why some digital products succeed and why some flop gave me the edge I needed to stand out in the market. Getting into the nitty-gritty of the habits of people and using that to create engagement and keep my audience hooked helped a lot, and it will help you formulate your ultimate digital marketing secret sauce. The book gives you a step-by-step process instead of just theories and abstract concepts. It’s practical and it’s worth a hundred times what you pay for!
This product was recommended by Brett Downes from Studio 54
Tik Tok and Snapchat are relatively new players to the digital marketing scheme and this is why I recommend this book to help keep you at the forefront of innovative digital marketing. 11 Seconds to Success is one of the best marketing books for beginners new to Snapchat. It tells the story of how CyreneQ from the Philippines became one of Snapchats top influencers, earning her ½ million per annum from the platform. This book is ideal for trendy brands with a young target audience. It will help you learn about storytelling on Snapchat so you can reach the teen market, and the websites worth checking out, too.
This product was recommended by Ethan Taub from Debtry
This digital marketing books overview is excellent and provides good step-by-step advice for setting up and running your website and the strategies involved to make a financial success of it. Handy tips and tricks to make sure you don’t make the same novice mistakes as others have.
This product was recommended by Brett Downes from HaroHelpers
Not exactly a guide on how to SEO, this book teaches how a marketer must be on top of his game to provide value and hustle to outsmart the system ! It tells you how marketers must think and how they should/can add value to the places they are passionate about. The authors provide an amazing insight into a 3 part framework on Heart, Head, and Habits
This product was recommended by Anna Caldwell from Caldwell Media Arts
As a content marketer I fervently believe that creating good content is the key to a sophisticated marketing strategy. Everybody Writes offers practical advise for marketers who don’t consider themselves strong writers, but also gives strong writers tips on optimizing the content they are creating. My favorite chapter addresses story telling and how to harness your target audience’s imagination with true, well told narratives that help you reach your marketing goals. It’s an approachable text and the audible version is great!
This product was recommended by Stacy Caprio from Her.CEO
A great digital marketing strategy book is Trust Me I’m Lying: Confessions of a Media Manipulator by Ryan Holiday. Holiday includes incredible stories of his own experiences with creative viral, online marketing strategies and gives readers a blueprint how they can achieve similar results. It’s a great blend of case studies and real life examples combined with practical how to advice and a must read for any business person or marketer looking to explode their growth online.
This product was recommended by Ilir Salihi from FreedomRep
If you ask a room full of digital marketers for their favorite marketing book, chances are you’ll hear The 4-Hour Workweek at least once. This is the manifesto for online entrepreneurs. Tim Ferriss reveals everything from launching to automating and monetizing a successful online business. This book was first launched in 2007 and there is a reason it’s still on the best-seller lists today. If you’re an online marketer, it’s a must-read.
This product was recommended by Moriah John from Moriah Digital
Often we forget that we’re marketing to people with real lives, real families, and real concerns. Especially in times like we’re living in, people search for businesses that care and give them answers to pressing questions. The book that has been fundamental to my marketing career has undoubtedly been Building a Brand Story by Donald Miller. Building a Brand Story brings the customer back to the center of your marketing campaign by making them the hero of your brand story. If you want to transform your marketing with messages that will resonate with your potential customers, Building a Brand Story is the book for you.
This product was recommended by Domantas Gudeliauskas from Zyro
While this book isn’t specifically about digital marketing, it will definitely be useful when setting goals for your digital marketing campaign. If you’re using an OKR/KPI system for planning your business growth, this book is a must-read. Plenty of valuable insights that really do show what kind of mindset builds successful marketing campaigns, sets the right objectives, and focuses on accurate performance indexes when judging effectiveness.
This product was recommended by Nikola Baldikov from Brosix
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram; podcast platforms like Spotify and iTunes; and other emerging platforms. For those with more experience, Crushing It! provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
This product was recommended by Lauren Mendoza from Swipecast
A book I would recommend, because it has a clear vision on where we are heading with digital marketing, and all the strategy and small steps we can take to be successful within the industry we are developing in is: Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience, by Travis Wright and Chris J. Snook.
Nowadays with all the technology and the different platforms we have, is very easy to reach the kind of customers we want to sell too. The key is to have a based strategy and measurable results that would dictate the path we need to be walking to accomplish our goals.
This book talks about the different strategies we can use, depending on the results we want to achieve. But also, talks about something very important which is the customer experience. It shows you how to compete in today’s market with real-world frameworks that would help you come up with ideas to implement in your business.
The technological revolution has come into our lives to change every aspect of it, personal and professional, and it has opened many doors for marketing and sales. Digital sense gives you a straight answer and clears all your doubts regarding your marketing strategy for it to be successful. If you already have one, there’s always room for improvement, if not, this book helps you understand what’s out there in the market that would help you thrive into a world of opportunities and new sales.
This product was recommended by Sneha from SkateboardSeek
This book is clearly written by someone that knows how digital marketing works in the real world which includes social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features everything. All digital marketing efforts work together to deliver value for clients. This is an excellent guide or digital marketing practitioners, professors, and anyone who needs to bone up on their strategy. Digital marketing is no longer a stand alone subject, digital marketing is marketing and the author Simon, makes that really clear. He doesn’t see digital marketing as separate and his book ensures the fundamental principles of marketing are described and applied to digital techniques.
This product was recommended by Emil Zakirov from Lastingtrend
The yin to Kotler’s yang. This book creates a holistic approach, opposed to a fragmented understanding of the marketing strategy. It builds a framework on Strategy, Operations, and Culture, and shows a seamless transition from marketing orientation to market orientation.
The book shows how traditional marketing is worse than market-oriented management. If you read at least a quarter, you’ll get the tools to create a flexible strategy with countable returns. The main part is about working with internal and external factors.
You’ll be 30 steps ahead of the responsive companies that are betting on tactics. It removes your blind spots – you’ll understand so much more of marketing. The book will change your vision of competition forever. Market orientation is different from the American concept. Traditional USA marketing is entrenched in the coordination and management of the marketing mix. Market-Driven Management is far ahead of today’s buzzwords and contemporary approaches to strategy. You’ll create the necessary strategic marketing tools by yourself.