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Build Successful Email Marketing Campaigns with these 10 Books

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Email Marketing can be a highly effective form of digital marketing for your business, if you know how to do it right. These 10 books discuss strategies to build campaigns that will keep your customers hooked.

Superfans by Pat Flynn

This product was recommended by Kim Julen from Finding Your Fiji

Pat Flynn shares specific and actionable ways to nurture relationships with your clients, readers, listeners etc. which allows you to be of service in ways that fulfill their needs and desires. His process creates superfans who love and and are likely to buy your products or service which positively impacts your bottom line.

Launch by Jeff Walker

This product was recommended by Kim Julen from Finding Your Fiji

I met Jeff at an event in California and he is such a down to earth guy you’d never know he was a millionaire! He started his business from scratch (he was a stay at home dad at the time) and created a unique system that has been proven time and time again to work with any type of business to create sustainable income through launches. He shares real life stories of his own and his clients which help demonstrate how his system works. Further, he lays the exact system he (and his readers/clients) use to create million dollar launches again and again.


This product was recommended by Ambro Mataj from Compass

The books goes into depth of email marketing. How to collect emails by providing free highly valuable products or services. Later on, the 3 important steps are getting it delivered, getting it opened and finally getting it clicked. It mentions several software systems to help with mass email blasts, as well as their advantages and disadvantages. The subject of the email it one of the most important along with the body. You have to write as you are sending it to a friend, not like a big corporation with flashy content that screams BUY BUY BUY. Today’s softwares are very smart and you can easily end up in spam folder. Everyone’s inbox is overloaded and you have to fight for attention. Make sure you get it right since the beginning, so you can keep delivering your message and that people act on it.

73 Ways to Turn a Me-Mail Into an E-mail by Gisela Hausmann

This product was recommended by Gisela Hausmann from N/A

Marketing emails that mention the words “I, my, and me” too often (me-mails) do not lead to sales. In reality, no potential customer (recipient) careswho the sender is (I am the marketing manager of… or My name is…) or what they want (I wanted to introduce my company…. unless the sender can make a case that theiremail is about “us, the recipient (not them, the sender).” Hence, marketers need to avoid using the words “I,my, and me.” But what to write instead? Email evangelist Gisela Hausmann’s “73 Ways to Turn aMe-Mail into an E-mail” teaches what not to write (and why) and how torephrase, with real life examples. Gisela Hausmann is an email evangelist, a mass media expert,and a multi-award winning author. Since 2008 she analyzed more than 110K+emails for effectiveness and personal appeal. Her work has been featured inSUCCESS, in Entrepreneur, and on Bloomberg’s Technology podcastDecrypted. She is also the winner of the Sparky Award 2016 “BestSubject Line.”

Email Marketing Rules by Chad S. White

This product was recommended by Daria Khmelnitskaya from SE Ranking

I managed to grasp the main ideas of email marketing. It turned out that you can be easily banned if you’re not careful with your emails. The author emphasizes the importance of building honest relationships with recipients. Easy to read, a lot of examples.

Email Marketing in a Digital Age by Frank Dappah

This product was recommended by Ollie Smith from Card Accounts

In my opinion, ‘Email Marketing in a Digital Age by Frank Dappah & Bernice Njoroge is the only guide an entrepreneur or business owner needs to launch an effective campaign. It describes the most effective step-by-step process that should be followed from setup through to deployment. The authors also show how to incorporate social media into each campaign to maximise its success. You need to have this book on your shelf in 2021!

Grow your business with cold emails by Jeremy Chatelaine

This product was recommended by Noman Asghar from Fan Jackets

He explained his story about how he grew his business through cold emails. He also shared many tactics and benefits of email marketing that every marketer should need to know.

Everybody Writes by Ann Handley

This product was recommended by Joel Almazar from Upgrow

Establishing a solid connection with your audience is the best way to promote your business. To do so, you need to create engaging content that comes with eye-catching visual, design and ads. It would be best to enhance your copywriting skills n order to encourage your subscribers to take action once they see your content. Find ways to make them realize that they want and need what you have to offer. This book is a guide on how you can create engaging content. Even those who don’t have any experience with copywriting will be able to learn and understand the lessons from this book to help them succeed in their marketing strategies.

Email Persuasion By Ian Brodie

This product was recommended by Melanie Musson from CompareLifeInsurance

The key to any successful marketing strategy is to know your audience, and this book provides practical and easy steps to understanding the needs ofyour audience. It also covers how to engage your audience, build trust, get conversions, and gain loyalty. It’s easy to read and apply.

Master the Essentials of Email Marketing Analytics by Himanshu Sharma

This product was recommended by Esther Meyer from Grooms Shop

The book is easy to read and follow and delivers on its promise that will help you navigate the pitfalls and opportunities of email marketing and promotion. This book is about using data proven concepts that withstand the tests of time. The author has a way of explaining complex topics in a very thorough way. He does not skip steps or assume that you know how to fill in the blanks yourself. This book is about using data proven concepts that withstand the tests of time. It gives you a basic concept of email marketing. This book is good for people who want to learn basic knowledge in email marketing and advertisement

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