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20 Books Redefining Digital Marketing

Digital marketing is an easier nut to crack with these fantastic digital marketing books

Photo by Austin Distel on Unsplash

The online space is now more accessible than ever. While that opportunity is great to have, it means you have to do more than ever to stand out. Knowledge of digital marketing is essential if you want to make it in this space.

These authors are extremely experienced in building up an online presence from nothing. With new strategies constantly being developed, learning about their latest advice is essential for success. We particularly like these new books for their accessible writing style that doesn’t bore, all while providing you with detailed explanations and covering every key concept. 

With these books around, all that’s left to do is put in the work and experience being recognizable.


Contagious by Jonah Berger

This product was recommended by Rebecca Bowden from Mint Metrics

Contagious is a must-read for digital marketers. In a world where we’re oversaturated with online content, how do you stand out? Why do some ideas go viral where other (possibly brilliant) marketing campaigns flop? Whenever I am creating a new online ad campaign for a client, I turn back to ideas that I read in this book.


Content Chemistry by Andy Crestodina

This product was recommended by Matt Zajechowski from Digital Third Coast

This handbook is packed full of digital marketing topics like content marketing, search engine optimization, social media and email marketing. This book gives the reader actionable advice of how to be successful with digital marketing in 2020. My favorite part of this book is not only does it cover theories behind modern digital marketing, but it also gives out many detailed examples of how to do them. Highly recommended!!


How To Turn Clicks Into Customers by James Marques

This product was recommended by Mark from Iconic Genius

It’s not just for restaurants but I am a digital marketing specialist. and I recommend this book because it gives you actionable strategies that you can start using before you even finish the book! I am also looking for ways to improve my craft. What I like most is that this book shares a few mainstays in digital marketing that will never ever change.


How to Generate Highly Profitable Google Ads by Donald Rockwell

This product was recommended by Emily Carroll from Drive Research

https://www.amazon.com/How-Generate-Highly-Profitable-Google/dp/B082BJCV84/ref=as_li_ss_tl?crid=29FHRF2LWWGCM&keywords=how&linkCode=ll1&tag=boove-20&linkId=3ac0b3134400ebcf412c74be360b6d3f&language=en_US

As a marketer, it is no secret that it crucial to have a strong digital presence for our business. As a result, the Google Ads platform is often an avenue companies, both big and small, want to explore. This book is a great read for any digital marketer who wants to master Google Ads bidding and keyword strategies. I work for a small business who doesn’t have an enormous budget to compete with the larger corporations, specifically in the B2B space. This book gave me amazing tips (that WORK) for how to profitably market with a small budget and how to find the perfect keywords for my campaigns. It also dives into YouTube Ads, which wasn’t a platform I had though of advertising on – but now it has certainly piqued my interest.


Growth Hacker Marketing by Ryan Holiday

This product was recommended by Kryz Uy from KryzUy

If there’s one book to read to set you up for success in Digital Marketing, it’s this book. This book gives the main principles of an effective game plan for digital marketing focused on growth. It has the stories and strategies of Dropbox, Instagram, Snapchat, and Airbnb—and how they focused on tools that are testable, trackable, and scalable to generate explosive results. What I’ve learned from this book helped me craft my strategy for my online blog, which has steadily grown traffic and readers since I’ve read this book five years ago. Ryan Holiday is a great writer, and only he can condense the concept of growth hacking into easy to understand terms.


Contagious by Jonah Berger

This product was recommended by Jeroen Minks from Vazooky Digital

Jonah Berger explains why things go viral in the digital age, using the acronym STEPPS. It’s a great book that gives you a perspective on why certain things go viral on the web.


Hacking Growth by Sean Ellis

This product was recommended by Kirti Nambisan from Earlytrade

I’m a big fan of data analytics and using insights from data back in product development as well as in other areas of the business for growth. As a growth marketer myself, this book gives me a lot of confidence in experimenting and making mistakes; for it provides some great examples of how many companies used data to attract customers, generate revenue and grow rapidly.


Digital Marketing For Dummies by Ryan Deiss

This product was recommended by Ali Rizvi from Dream Superhero

This book is extremely useful and valuable marketing book. Find out how to integrate SEO into the other marketing channels.


Marketing in the Age of Google by Vanessa Fox

This product was recommended by Mason Culligan from Mattress Battle

The best digital marketing book I recommend is Marketing in the Age of Google by Vanessa Fox. The reason why I love this book is it reflects our current economic situation. Customer behavior is changing, and we need, as entrepreneurs and marketers, to adapt. The consumers are just right there, but the complicated part is how to reach them. Moreover, how to direct your brand and strategy towards these target audiences. This is why Vanessa Fox’s Marketing in the Age of Google book is a must-read. It shows you how to transition to digital marketing by giving you insights on different methods like SEO. Most notably, Vanessa provides, in this book, tactics and tips on how to integrate such practices to your business. Anyways, thanks for taking the time to read about my recommendation for the best digital marketing book. I would like to hear about what others would recommend. Please feel free to reach out if you have questions or clarifications.


Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

This product was recommended by Stephanie Lane from SafeSpaceHub

New York Bestseller author Gary Vaynerchuk dive into great detail on social media marketing and digital marketing. Conveying more than just content but specific types of content that are ideal for different platforms and goals. A must-read for anyone interested in modern digital marketing.


Ultimate Guide to Link Building by Garrett French

This product was recommended by Carlos Trillo from Evinex

This book covers the process to do link building, rank content in search engines, and generate organic traffic to your website. It’s a great book for all marketers, specially those interested on content marketing and SEO. It will help them to understand the important role that backlinks play on reaching out to an audience, the complexities around it, and provides processes and techniques to do it successfully.


Grow Your Business Like Crazy by Jason Luong

This product was recommended by Norhanie Pangulima from Centriq

Generation for Freelancers and Small Business Owners by Jason Luong: This book claims to get your business to grow like crazy by unleashing the beast inside. The author shares over a decade’s worth of experience. This book will help you lower your marketing costs by a noticeable amount by helping you fine-tune what you need to do to improve your sales leads, social media skills, how to use ads and automate sales funnels and a lot, lot more.


Digital Branding by Daniel Rowles

This product was recommended by Norhanie Pangulima from Centriq

Tools and Measurement Paperback by Daniel Rowles: This book provides very basic knowledge about digital branding. Its an enjoyable, accessible and informative read, being capable even of ‘teaching old dogs new tricks’. And its also an in-depth discussion on core marketing avenues like content marketing, social media, search engine optimization, and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.


Marketing Automation Unleashed By Casey Cheshire

This product was recommended by Christina Collins from Cheshire Impact

Marketers are spending thousands of dollars on their tech stack and because there are so many features with each platform purchased, technology gets underutilized. Marketing automation, is no exception. This is the only marketing automation book that provides a roadmap for marketers to follow to advance their digital marketing processes and maximize the use of their platform. It is a practical and expert-level resource that every marketer can turn to and implement key takeaways from into their everyday processes.


Crushing It! by Gary Vaynerchuk

This product was recommended by Nikola Baldikov from Brosix

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.


Permission Marketing by Seth Godin

This product was recommended by Catherine vanVonno from 20four7VA

One would think this book is already outdated but entrepreneurs like myself continue to find value in Seth’s advice rolled out in this golden book. This book made me pause and reconsider the way I approach my customers with my service offerings. Instead of using the disruptive approach in marketing, I gradually transformed it into a holistic approach that puts the focus on understanding the different stages of my customer’s journey and how I can get their permission to continue putting out my service offering and ultimately turn them into my client.


Future Marketing by Jon Wuebben

This product was recommended by Shiyang Gong from AILaw.Inc

A must-read book by Jon Wuebben about marketing in today’s world: digital marketing is undoubtedly the future marketing. For anyone who has indulged in any type of marketing, this is the book for him. Learn from the man who has been there, and still has a deep passion and enthusiasm for the marketing world. Jon has so many words of wisdom and several modern marketing strategies to share. The book looks at how our marketing minds and plans need to evolve as our culture/society does the same. The old tricks will not play well in this new world, and without a shift in thinking, it would be easy to become irrelevant. It tries to show us our bright future in marketing and how we can get there starting today! I hope you like it too.


LinkedIn Unlocked by Melonie Dodaro

This product was recommended by Jose Gomez from Evinex

Every professional, both as individual and business, should not forget about social selling and social presence. Nowadays, these concepts are of high importance if you want to succeed. LinkedIn is an excellent tool for social selling, both B2C and B2B, and Dodaro’s book covers it all. It helped our clients and us a lot.


Fanocracy by David Meerman Scott

This product was recommended by Paige Arnof-Fenn from Mavens & Moguls

David¹s new book is a real world practitioner’s guide from someone who has lived the job from the front line, he has been there and done it so he tells it like it is not theoretically but from the trenches. The name of the game today s how to get your fans engaged online and here is the manual to do it..


Everybody Writes by Ann Handley

This product was recommended by Paige Arnof-Fenn from Mavens & Moguls

Handley argues that in an online world everyone is a writer so you need to learn how to create content that attracts and retains people¹s attention. She provides practical tips, easy grammar and usage rules that are valuable whether you are working with a big brand or startup these are best practices that will make your writing better. Great advice we can all benefit from now more than ever.

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