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Crowdfunding works, but is hard to get right. Increase your reach, define your mission, and read these books to make sure your campaign is on the right path. Because often times it’s not about your product, but how people perceive it.
These books include insightful strategies to transform your online presence, written by successful entrepreneurs who just got it right.
This is a great book for digital marketers as it introduces a simple four step process to help you create and market products that are habit forming and, therefore, retain your customers attention. The book gives a good overview of the importance of triggers, actions, rewards and investment as well as providing real-world examples of each with practical marketing and product development advice.
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In today’s overly saturated market, businesses need an online presence to compete. Author and entrepreneur Stacey Kehoe knows something about this and wrote the newly released bestselling book, Get Online: 6 simple steps to launching a digital marketing strategy for the non-tech savvy. The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent, and steady growth in your business.
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I’m recommending this book because it is a content Marketing Classic – Despite being published in 2012, the fundamentals of the book still hold true today. I love this book because you finish reading it and end up with an arsenal of actionable strategies that easy to implement.
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I’ve been involved in online businesses since 2007 and I can tell you that learning sales copywriting is CRUCIAL to your success. For those that don’t know, copywriting is writing in a way that sells. In a nutshell it is about attracting attention, keeping attention, and making an emotional connection with your readers. These principals are very useful when writing sales pages, and when writing adverts for your product or service. They are also useful for writing articles and blog posts. There is so much content on the internet now, you must grab peoples attention and keep it. Copywriting skills provide this.
This book is easy to follow, yet packed with lots of useful tricks and principals to help you write in a more persuasive way. Once you have read a few chapters of this book, apply the principals you learn to your writing straight away. This helps you to deep down learn these techniques and properly apply them to your writing. After a short while they will become a natural part of your writing. I would definitely recommend anyone who runs an online business to buy this book.
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The wellness industry is booming – how can you make sure your business gets noticed? In Wellpreneur, you’ll learn real-world, tested online marketing strategies to bring more of the right people to your website and turn them into paying clients. You’ll also hear from successful wellness entrepreneurs about what’s worked for them to grow their businesses online. Wellpreneur gives you a blueprint to follow for marketing your wellness business, whether you’re a health coach, yoga teacher, nutritional therapist or other wellness entrepreneur.
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Extremely helpful, implementable and logical suggestions about optimizing websites for more conversions.
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You might be a pro or a total novice, but there are always certain things to learn about social media marketing. This book can be the ultimate guide for you to create a blueprint for your next social media campaign. It’s a compilation of more than 80 case studies from Facebook, Twitter, Instagram & Pinterest. While the title itself is an indication of how an ideal social media campaign has to be – jab, jab, and jab and then a right hook. Here jab refers to the idea where you need to provide your audience with posts that they can have a jab jab at. The right hooks a.k.a. CTAs has to be less.
The book further helps you understand the campaigns that the best brands run on various social media channels. You will finally understand that every social media channel has its language. The book will certainly help you realize that it’s not just the next campaign but the present one too where you can create and share well-manicured content for your audience. Getting to grips with your existing social media campaign, which seems to be failing can be dealt with the cheapest of tactics.
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Marketing is like oxygen for your business—without it, your business cannot grow, let alone thrive. If you are in business (or about to start one) and want to attract more customers, increase revenue and stand out in your industry, you need to become good at marketing. Franziska Iseli and Christo Hall are renowned for their unique approach to marketing and entrepreneurship. In Bananas About Marketing they reveal tried and tested strategies for small business owners to grow their businesses.This book is like no other. Using practical examples and an entertaining storyline, it shows you how to attract the right kind of customers and fast track your business to success.A businesses revenue is always rising or falling; the strategies in this book will ensure yours is on the up.
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Handley argues that in an online world everyone is a writer so you need to learn how to create content that attracts and retains people¹s attention. She provides practical tips, easy grammar and usage rules that are valuable whether you are working with a big brand or startup these are best practices that will make your writing better. Great advice we can all benefit from now more than ever.
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The New Rules of Marketing and PR by David Meerman Scott as the sub head says he teaches you ³How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly² and again he has been there and done it so he tells it like it is not theoretically but from the trenches.
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How To Win Friends & Influence People by Dale Carnegie it is a classic with timeless advice on manners and people/human nature. You cannot go wrong with this one.
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I recently read “Lost and Founder: A painfully honest field guide to the startup world” written by Rand Fishkin, the founder and former CEO of Moz.. The book circles around his experience running arguably the most famous company in the world of SEO. The book is not only a startup story, but also a guide to marketing management, and is a must-read for anyone getting into marketing.
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“This book is great for any content marketer who’s not only searching for tips to improve their writing skills but also for those who seek to master the art of storytelling.
The author uses personal experiences and examples to show how to perfectly illustrate a story and how to collect your own experiences to “go from something that happened to you to a universal story.” It’s a great manual to help decide which details to emphasize and how to lay out the sections and paragraphs so the structure is pure architecture – all by putting the writer in the readers’ shoes and advocating the power of editing.”
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Traction by Gabriel Weinberg and Justin Mares is an excellent guide for any business seeking to scale. The book walks readers through nineteen traction channels ranging from Google Ads to publicity stunts, weighing the costs and benefits of each channel in a highly methodical fashion. The authors encourage the reader to ignore previous biases about the efficacy of particular strategies, prompting honest consideration and a robust brainstorming process. Readers are encouraged to test, re-test, and eliminate strategies over time, eventually choosing a bullseye channel that consistently delivers provable results.
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Becoming a proficient Facebook and Instagram marketer is a key asset to have for any digital marketer. As such Marty’s original book on the Facebook Ads platform remains key to understanding how the platform got started and the fundamentals that have continued to work for going on 8 years. Particularly useful for understanding how psychographic audience targeting works and how you can match your Ad copy, images, videos and offers to entice your target audience for the best ROAS. It’s a great piece of writing and highly recommended.
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The Ultimate Sales letter walks you through how to get the audiences’ attention, hit pain points, and how to engage them to find solutions through your products. If you own a website that sells products or services, you need to learn how to write sales copy. This book is a perfect field guide to walk you through each step of the process. He provides formulas, how to’s, and real-life examples that you can plug your own content into.
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“As it is understood from its name, the book offers you two different aspects. One side of the book focuses on awesome business that is succeeded by successful employees and executives through marketing on the social media while the other side represents failure business that is caused by employees or managers who use social media in a wrong or ineffective way.
The book also contains real stories that are sent to Stratten’s interactive site UnMarketing to lead readers by the example of how bad stories became good ones.”
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It’s kind anti-advice to everything else which is out there right. There’s so many books that go into the technical strategies on how to maximise budget, increase reach, tricks to game the algorithm that we’ve forgotten about the actual messages we’re putting out there. Everyone’s chasing scale and automation but that’s not what customer’s want, they want to be treated as individuals and this book will help you remember the real reasons why marketing campaigns succeed not the latest hack that boosted reach by 5%.
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Our good friend Kevin Getch from Webfor in Vancouver, WA just finished writing this book and it’s worth checking out for anyone that is experienced in digital marketing – or – anyone that is just getting out of college and is ready to begin their career in marketing. Learn about where artificial intelligence will take us and how it will change marketing in the next 10 years. The book shares ideas and challenges that businesses face now, and gives you a clear answer for where technology and marketing practices will move towards into the future.
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Today, online marketing is all about providing value. Whether you are looking to improve SEO, generate content ideas, or build authority in your space, They Ask, You Answer provides a simple approach to reverse engineering what customers want to know, positioning you to answer questions, overcome objections, and win their trust [early in the research and buying phase of your sales funnel]. With an estimated 81% of shoppers conducting online research before buying, this strategy could mean big bucks for your business.
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I heavily suggest this book as a Foundation of Online Marketing. Russell walks you step-by-step, using illustrations to demonstrate how simple Online Marketing really is. This is the best possible book for beginners in Online Marketing because readers can take out advice from the book and directly implement it within their businesses. It’s a plug and play formula that also teaches you customer psychology and the most important aspects of online marketing.
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This book shows you the potential opportunities in the digital age. Most people in the world are not using their potential and are sleeping on these endless opportunities while others profit. Gary drills in the essentials of your mindset and presents the opportunities that you can do now.
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The newest book of DotCom Secrets series and contains higher level marketing strategies that I directly implement in my business. These strategies are insanely powerful and can generate higher profit margins if implemented correctly. It’s another plug and play online marketing book where Russell guides you deeper in Online Marketing and Buyer Psychology. I recommend reading the DotCom Secrets before diving into this one.
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One of my favorite digital marketing books is the Art of SEO. SEO is one of the most important aspects of online marketing but also the hardest to master. This book goes a long way to teach you how to do it right and using case studies as examples to show you why certain SEO principles need to be implemented. It’s my go-to for every new Jr. level SEO analyst I hire.
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