Data analytics is what runs much of our world today. Efficiency is important, and analyzing optimal methods reduce costs for companies, governments, and individuals.
Such a powerful tool is bound to be complex and constantly evolving, with new methods seemingly coming out every year. It is essential, then, to get started on the latest books on this fascinating field.
#1 Web Analytics 2.0 by Avinash Kaushik

Before buying a copy make sure to compare the price at various outlets:
#2 Storytelling with Data by Nussbaumer Knaflic, Cole

Storytelling With Data really does a great job of helping its reader comprehend, visualize, and communicate the value that data holds. I strongly recommend this book for business owners, and corporate professionals who need to interpreter data from time to time. For professionals who work closer with data – Its still a good read, but you may prefer something a bit more advanced.
Before buying a copy make sure to compare the price at various outlets:
#3 Big Data by Viktor Mayer-Schonberger

Learn how Google and Facebook are affecting your life on a personal level and within larger society, from the government to business and science. Big Data pulls back the veil to reveal the influential powers at work in our world, and how online content is at the heart of it.
Before buying a copy make sure to compare the price at various outlets:
#4 The Data-Driven Leader by Jenny Dearborn

Before buying a copy make sure to compare the price at various outlets:
[mks_toggle title=”Contributors to this article” state=”open”]Erico Franco from Gravity
Chris Jan from Medicus IT
Steve Pritchard from Checklate
Eckhard Ortwein from Lean Case
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