Books to Understand Social Media and Its Limitless Possibilities in 2019

Sign up, put up a profile photo, and then start posting about your day, your cat, and what you ate. Easy, right? While it might seem that social media is a way for you to connect with others you already know, there’s just so much more you can do with it, potentially lucrative stuff too.

The very nature of social media makes it the perfect arena and vector to spread the all-encompassing and always evolving art of marketing. Not to mention networking, which allows you to connect with potential partners and employers to expand your professional horizons. And also, of course, you could totally go the activist way and build up a group to implement the change you want to see in the world.

Overall, the point is, there’s so much more you can do with social media than stalking your crush from high school with foolish hopes of “what if” and actually do something productive. If you want to see all the potential social media offers, these are the books for you.

#1 The Author’s Guide To Sell More Books With Less Marketing by Chris Syme

Chris addresses social media marketing in a way that any fiction or nonfiction author can understand. Even if social media platforms change, the principles behind the advice will always be valid. I’d recommend any author read and understand these basic principles – even if they outsource much of their social media marketing.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#2 Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessey

Hennessey’s, Influencer, is the most comprehensive how-to guide to taking your social media feed, turning it into a unique influencer’s feed, all while preparing you for the business that awaits you.

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#3 24 Assets by Daniel Priestley

This book will make you understand what it takes to own a thriving company in the digital age. In a saturated world , where people can create companies overnight and launch worldwide campaigns from their smartphones. It is crucial that you understand how to stand out and scale up. This book teaches you relevant rules of thought and tactics that you can apply to your business today, utilising the social and digital space.

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#4 The Small Business Guide to Facebook Ads by Akvile DeFazio

Since Facebook has been throttling the reach of organic posts, paid Facebook Ads are the only way to reach the large number of your target market. This book is great because it provides step-by-step instructions on how to set up Facebook Ads as well as teaches how to meaningfully track the effectiveness of your campaigns. DeFazio explains all of this in a way that a non-expert can be effective with Facebook Ads

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#5 Social Media Millions by Ryan Steman

This book teaches you simple but effective steps to grow your social media presence for both your brand and your business. It give you actionable steps to follow to turn social media into a money making machine. Ryan’s processes are brilliant yet simple and that what makes this book so great as anyone can follow it and create wealth from it.

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#6 LinkedIn Marketing – An Hour a Day by Viveka Von Rosen

“An Hour a Day is a detailed guide which reveals all the necessary tactics to utilise LinkedIn to market and grow your business.

To get noticed on the world’s largest professional platform is not everyone’s cup of tea. But after reading this book you’ll get to know which approach will work better for your business and how to use this Social Media platform to monitor and maintain a vibrant LinkedIn presence.

6 Reason to Read this Book:

• Includes necessary tips which will help you to reach your target audience using LinkedIn features such as Groups, Events etc.
• Whether you are a recruiter, job seekers, entrepreneur or even a real estate professional, you can easily relate your business with important case studies and examples.
• Segmented into day-by-day and week-by-week activities which helps in building a strong social media presence.
• You’ll learn how to send InMail to people without paying for it.
• How to optimise your profile to come up in the LinkedIn search query results.
• Helpful for small to mid-sized business looking for a cost effective to grow their business and enhance their reputation. “

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#7 Trust Me I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

Trust Me, I’m Lying: Confessions of a Media Manipulator is a book about leveraging social media, blogs and news outlets to raise awareness of a particular topic. Ryan Holiday explains how he has used what he describes as the “pushing it up the chain” method to incite an emotional response from people online. People are more likely to engage with content if it makes them feel a strong emotion such as anger or sadness.

He uses the perceived legitimacy that comes when smaller outlets cover the information he has leaked to get the attention of bigger and bigger outlets. This is the basic idea of pushing information up the chain and is an extremely effective way of using social media to gain organic exposure.

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#8 Follow Me Back by A. V. Geiger

In this social-media-saturated thriller, a single push of the follow button turns deadly. The mystery unfolds over Twitter and serves as a cautionary tale of online romance, fandom, cat-fishing, and hacking. Readers can’t help but sympathise with 18-year-old Tessa Hart, confined to her bedroom with agoraphobia, whose one escape is the online fandom for pop sensation Eric Thorn. When Eric tweets to his fans, she can sense him speaking directly to her. But the real Eric is nothing like the online persona that Tessa thinks she knows…

What starts as a Twitter feud takes on IRL significance after Eric’s fellow pop star turns up dead. Tweets and direct messages combine seamlessly with the twisty storyline to make this depiction of #obsessed fan culture convincingly real.

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#9 Building a StoryBrand by Donald Miller

While this is not strictly social media, it absolutely applies. It breaks and illustrates how the art of storytelling can be applied to marketing, at every level from social media, ad messaging, and website content. Using the SB7 storytelling framework (the same one used in Hollywood movies and novels) marketers can intrigue prospects, help them to fall in love with your brand, and become part of your tribe.

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#10 Everything You Need to Know about Social Media by Greta Van Susteren

Great book that introduces different social media platforms. This is geared to those that only have a basic understanding of social media, and this book covers which ones you may want to use, how to set up an account to its more advanced settings.

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Book Depository (International)Waterstones (International) Read more reviews and buy the book here