It can be difficult to find marketing techniques that are tailored to luxury brands, so we’ve put together this list of books that have been recommended in 2021 specifically for containing the best advice for successful Luxury Marketing.
The luxury Strategy by Jean-Noël Kapferer
This product was recommended by Ali Rizvi from Dream Superhero
The Luxury Strategy rationalizes those business models which have achieved profitability while sustaining the luxury status of their brands.
Kapferer on Luxury By Jean-Noel Kapferer
This product was recommended by Elmer Taboada from DaVinci Tech
The book helps marketers of luxury brands realize different elements that comprise a successful brand luxury management. In doing so, companies can dominate the industry’s market share by giving a priceless intrinsic value that others cannot emulate.
Selling Luxury by Robin Lent
This product was recommended by Yana Udalova from Yana Udalova
This book is like a manual on luxury marketing because it covers the most fundamental topics and issues and gives the readers tips on how to build a luxury brand, the ways to connect with customers and keep their attention for a long time, how to stand out through other brands and how to sell the luxury product and be successful in it.
Small is the New Big by Seth Godin
This product was recommended by Manny Hernandez from OMNI, INC
Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. I could recommend all his books, but this one, in particular, applies to Luxury Marketing, particularly because of the focus on “smallness” a tailored, customizable, personal approach.
Shine by Florine Eppe Beauloye
This product was recommended by Samantha Woodworth from Luxe Digital
Shine is particularly relevant today as it offers a framework for luxury marketing leaders to rethink their customer experience and adapt their marketing strategy to stay relevant. The first part of the book focuses on explaining why it’s crucial for luxury brands to embrace digital marketing to attract and engage with affluent consumers. The second part, and the one I find most interesting, shows exactly how luxury marketing leaders can grow their business online and offline. The author illustrates each strategy with practical advice and real-life case studies. The book provides key insights and recommendations that are actionable and advocates the need for a shift in mindset for sustainable business growth.
