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Corporate Strategy Explained In These Books

Strategize better, conquer the market further.

How can one company be miles ahead of another if both of them provide the exact or closely (really close) related products? What makes Coca-Cola have so much more clout than Pepsi? Why are there so many McDonalds worldwide and so little Burger Kings? And why should you care?

I’d tell you why, is all about strategy, corporate strategy. And if you want your business, your career, or even your very own personal life to be significantly better off in comparison to others who share a similar background to you then you better learn how to strategically navigate and position yourself in the market. You can do so by taking to heart the lessons these strategy books teach you.

#1 The Fairshare Model by Karl Sjogren

The Fairshare Model by Karl Sjogren
The Fairshare Model presents an idea for a performance-based capital structure that redefines capitalism at the DNA level, where ownership interests are set. When used to raise venture capital via an IPO, it balances and aligns the interests of investors and employees-capital and labor. Author Karl Sjogren uses highly approachable language, humour, and analogies, along with insights about capital markets.

The result is an eclectic, yet inviting discussion that might occur in a graduate-level symposium on economics, finance and philosophy. This ground-breaking book focuses on startup valuations-microeconomics. But it also considers the macroeconomic implications for the Fairshare Model for economic growth, income inequality, and shared stake-holding, as well as game theory and financing of blockchain projects.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#2 Culture Infusion: 9 Principles for Creating and Maintaining a Thriving Organizational Culture

Culture Infusion: 9 Principles for Creating and Maintaining a Thriving Organizational Culture
The strategies in this book speak to the core of any corporation by utilizing a philosophy that puts the focus on their people. The author, Kerry Wekelo takes the reader through nine easy, actionable principles that help you customise a game plan for your company. The book demonstrates how you can infuse culture in all aspects of your organisation, from your people to your programs. The author is authentic and has successfully applied these principles at her company.

The book shares how Actualize Consulting changed its culture to an established and sought-after thriving culture with less than 1% turnover. Issues facing every corporation are addressed to include, Effective Communication, Handle Conflict Directly, Openly, and Immediately, Healthy Work/Life Balance and more. Through stories, exercises, real-life examples, and mind-expanding experiences any top-level executive or team leader will enjoy reading Culture Infusion.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#3 Powered by Principle By Amie Devero

Powered by Principle By Amie Devero
I have read of strategy mapping, executing a strategy map and measuring it. Most strategy books only deal with case history or the preparation needed to get ready to strategise. The strategy map methodology (created by Norton and Kaplan of Harvard Business School) and strategy cascade process is the only approach that ensures everyone in the company will understand both the strategy and how their own work contributes to its success.

People work more effectively and happily when they understand why they are doing what they are doing, and this approach ensures that happens. While the title of the book focuses on core values as strategic tools (it was written in the wake of Enron), the approach is a clear how-to for performing strategic planning and executing it.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#4 Playing To Win: How Strategy Really Works by A.G. Lafley

Playing To Win: How Strategy Really Works by A.G. Lafley
The authors present an extremely logical and practical approach to strategy wrapped in multiple examples explored in detail from their collective experience at Proctor and Gamble. The diagrams and steps make it feasible for the novice strategist to determine how to apply the approach for any size organisation. This is a mandatory read for modern strategists working in complex environments.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#5 Your Strategy Needs a Strategy by Martin Reeves

Your Strategy Needs a Strategy by Martin Reeves
This is a tougher, denser read, but the concepts about adapting strategy to different environments make a lot of sense. The authors help you determine your strategic approach and potential opportunities that exist depending on the pace of change, volume of competition, and complexity of the environment. This is an excellent book for pushing your thinking about strategy from a one-size-fits-all approach to a multi-dimensional, flexible toolkit.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#6 88 The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis

88 The Narrow Road: A Brief Guide to the Getting of Money by Felix Dennis
Written by a self-made British billionaire who was never afraid of being called a knave (or worse) this book teaches what many business schools are shy to teach: red-in-tooth-and-claw entrepreneurial capitalism. While not for the faint of heart, I would be surprised to hear a story of a manager or entrepreneur who applied the principles therein and failed to succeed. The principles have certainly worked for me.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#7 Fewer, Bigger, Bolder by Sanjay Khosla

Fewer, Bigger, Bolder by Sanjay Khosla
Often times in business strategy the idea of continual growth and growth into multiple industries is the wrong strategies. All businesses want to grow, but it is important they grown in the correct way. Sanjay Kohsla takes us through his journey as Kraft foods developing market president. Kohsla helps us to learn what we should be focusing our resources in order to have the best success in business.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#8 The Art of Strategy by Avinash K. Dixit

The Art of Strategy by Avinash K. Dixit
If you love having entertaining anecdotes sourced from pop culture which provide powerful insights into corporate strategy, this is a fantastic book. Game theory is both counterintuitive and simple at the same time – these two authors break it all down into an entertaining and educational read.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

#9 Marketing Landmines by Karen Tibbals

Marketing Landmines by Karen Tibbals
This book is a great way for marketers and insights people to understand the changing face of their consumer from an ethical standpoint, e.g., how our deepest-held beliefs drive us toward and away from brands. Tibbals’ writing is clear and simple, and she makes sense of the very complex dynamics we are living with today…with a goal of helping marketers avoid stepping in ethical landmines.

Before buying a copy make sure to compare the price at various outlets:

Book Depository (International)Waterstones (International) Read more reviews and buy the book here

Contributors to this article
Karl M. Sjogren from Fairshare Model

Lori Lite from Actualize Consulting

Amie Devero from Amie Devero Coaching and Consulting

Jeff Skipper from Jeff Skipper Consulting

Robin Lee Allen from Esperance Private Equity

Jason Hart from Mommy High Five

Yaniv Masjedi from Nextiva

Karen Tibbals from Ethical Frames LLC

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