The 6 Top Books on Destination Marketing you should be Reading in 2021

Since the 1990’s South Korea has been well ahead of the curve when it comes to incorporating their popular culture into destination marketing. Known as the Korean Wave or Hallyu local and state leaders learned that fast growing pop culture forms like tv dramas and k-pop were ideal vehicles to drive interest in Korean culture that would lead to an increase in tourism.

Pop City examines the impact of this carefully executed marketing scheme over the past 20+ years and uses data to show how successful the Korean Wave has been at promoting western tourism to urban locations throughout the country. For those interested in location marketing this book is interesting as a case study of the successful synthesis of location based marketing and cultural entertainment.

If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for.

This book was written as a textbook, but it’s a valuable resource for those not in school. It covers the basics and moves on to the practical aspects of implementing a successful destination marketing strategy. You’ll read case studies that demonstrate and drive home the principles found in this book, and you’ll be stirred to ask questions and evaluate your own approach to marketing.

The major aim of this book is to discuss and explain various strategies, both practical and theoretical, for overcoming an image crisis. Considering that tourism was one of the most negatively impacted industries in the last few months, many destination marketers will now need a guideline and proven marketing strategies to manage the crisis.

This book provides a clear framework for designing, implementing and monitoring a competitive strategy.

Take a close-up look at the history of the travel industry and some of its most famous brands and learn from its experience of digital transformation.