After an entertaining book to read? Looking for the perfect book to gift to your dad/mother/sister/anyone. This article showcases our top picks for the best Product Branding books.
Best Product Branding Books
Looking for a book to read in 2021? Explore this list of the best Product Branding books. This list was curated with thanks to ISBNdb and images partially provided by Unsplash.
If you have a book suggestion, feel free to drop it in the moderated comment section at the bottom of the article.
Advanced Brand Management: From Vision to Valuation
Advanced Brand Management: From Vision to Valuation by Paul Temporal was published in April 2002. It was officially published by Wiley, John & Sons, Incorporated and has the ISBN: 047147925X.
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Author: Paul Temporal
Date Published: April 2002
Publisher: Wiley, John & Sons, Incorporated
ISBN:047147925X
Brand Management: Research, Theory and Practice
Brand Management: Research, Theory and Practice by Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen was published in February 2009. It was officially published by Taylor & Francis, Inc. and has the ISBN: 041544327X.
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Author: Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen
Date Published: February 2009
Publisher: Taylor & Francis, Inc.
ISBN:041544327X
Understanding Brands: A Quick and Broad Introduction to the World of the Brand
Understanding Brands: A Quick and Broad Introduction to the World of the Brand by Peter Cheverton was published in May 2006. It was officially published by Kogan Page, Ltd. and has the ISBN: 074944665X.
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Author: Peter Cheverton
Date Published: May 2006
Publisher: Kogan Page, Ltd.
ISBN:074944665X
Building Strong Brands
Building Strong Brands by Aaker, David A. was published in 1995-12-12T00:00:01Z. It was officially published by Free Press and has the ISBN: 002900151X.
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Author: Aaker, David A.
Date Published: 1995-12-12T00:00:01Z
Publisher: Free Press
ISBN:002900151X
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value by Taylor, Earl L., Taylor Ph.D., Earl was published in 2000-09T. It was officially published by Wiley and has the ISBN: 047135659X.
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Author: Taylor, Earl L., Taylor Ph.D., Earl
Date Published: 2000-09T
Publisher: Wiley
ISBN:047135659X
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, Upshaw was published in June 1995. It was officially published by Wiley, John & Sons, Incorporated and has the ISBN: 047104220X.
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Author: Lynn B. Upshaw, Upshaw
Date Published: June 1995
Publisher: Wiley, John & Sons, Incorporated
ISBN:047104220X
The Brand Mindset: How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success
The Brand Mindset: How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success by Duane Knapp, Christopher W. Hart was published in October 1999. It was officially published by McGraw-Hill Companies, The and has the ISBN: 007134795X.
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Author: Duane Knapp, Christopher W. Hart
Date Published: October 1999
Publisher: McGraw-Hill Companies, The
ISBN:007134795X
Brand Dynamics: Factors And Trade-offs Affecting Value Development In Branded Goods And Services
Brand Dynamics: Factors And Trade-offs Affecting Value Development In Branded Goods And Services by Carl Eric Linn, Alan J. Bergstrom was published in 1998. It was officially published by Institute For Brand Leadership and has the ISBN: 0966152603.
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Author: Carl Eric Linn, Alan J. Bergstrom
Date Published: 1998
Publisher: Institute For Brand Leadership
ISBN:0966152603
Branding and Product Design
Branding and Product Design by Monika Hestad was published in March 2013. It was officially published by and has the ISBN: 1409446263.
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Author: Monika Hestad
Date Published: March 2013
Publisher:
ISBN:1409446263
Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies by Mark Paich was published in 20090302. It was officially published by CRC Press and has the ISBN: 1420087711.
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Author: Mark Paich
Date Published: 20090302
Publisher: CRC Press
ISBN:1420087711
Pharmaceutical Product Branding Strategies
Pharmaceutical Product Branding Strategies by Mark Paich; Corey Peck; Jason Valant was published in 20090302. It was officially published by Taylor & Francis and has the ISBN: 1000687619.
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Author: Mark Paich; Corey Peck; Jason Valant
Date Published: 20090302
Publisher: Taylor & Francis
ISBN:1000687619
Branding and Product Design
Branding and Product Design by Monika Hestad was published in 20160415. It was officially published by Taylor & Francis and has the ISBN: 131717271X.
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Author: Monika Hestad
Date Published: 20160415
Publisher: Taylor & Francis
ISBN:131717271X
Branded Entertainment: Product Placement & Brand Strategy In The Entertainment Business
Branded Entertainment: Product Placement & Brand Strategy In The Entertainment Business by Jean-marc Lehu was published in 2009. It was officially published by Kogan Page and has the ISBN: 0749453370.
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Author: Jean-marc Lehu
Date Published: 2009
Publisher: Kogan Page
ISBN:0749453370
Branding For Dummies, 2e
Branding For Dummies, 2e by Bill Chiaravalle was published in 2015. It was officially published by For Dummies and has the ISBN: 111895808x.
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Author: Bill Chiaravalle
Date Published: 2015
Publisher: For Dummies
ISBN:111895808x
Positioning The Brand: An Inside-out Approach
Positioning The Brand: An Inside-out Approach by Rik Riezebos was published in 2011. It was officially published by Routledge and has the ISBN: 0415665191.
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Author: Rik Riezebos
Date Published: 2011
Publisher: Routledge
ISBN:0415665191
The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company
The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company by Duane E. Knapp, Christopher W. Hart was published in 2000. It was officially published by Mcgraw-hill Education and has the ISBN: 007134795x.
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Author: Duane E. Knapp, Christopher W. Hart
Date Published: 2000
Publisher: Mcgraw-hill Education
ISBN:007134795x
Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections)
Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections) by Balmer, John M. T., Chen, Weifeng was published in 2017. It was officially published by Palgrave Macmillan and has the ISBN: 1352000105.
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Author: Balmer, John M. T., Chen, Weifeng
Date Published: 2017
Publisher: Palgrave Macmillan
ISBN:1352000105
Economy Of Brands
Economy Of Brands by Lindemann, Jan. was published in 2010. It was officially published by Palgrave Macmillan and has the ISBN: 0230232507.
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Author: Lindemann, Jan.
Date Published: 2010
Publisher: Palgrave Macmillan
ISBN:0230232507
Cases on Branding Strategies and Product Development
Cases on Branding Strategies and Product Development by Sarmistha Sarma was published in 20141231. It was officially published by IGI Global and has the ISBN: 146667394X.
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Author: Sarmistha Sarma
Date Published: 20141231
Publisher: IGI Global
ISBN:146667394X
Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing
Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing by Lehu, Jean-marc. was published in 2006. It was officially published by Kogan Page and has the ISBN: 0749445661.
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Author: Lehu, Jean-marc.
Date Published: 2006
Publisher: Kogan Page
ISBN:0749445661
