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20 Best Product Branding Books to Read in 2021 | Book List

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After an entertaining book to read? Looking for the perfect book to gift to your dad/mother/sister/anyone. This article showcases our top picks for the best Product Branding books. 

Best Product Branding Books

Looking for a book to read in 2021? Explore this list of the best Product Branding books. This list was curated with thanks to ISBNdb and images partially provided by Unsplash.

If you have a book suggestion, feel free to drop it in the moderated comment section at the bottom of the article.


Advanced Brand Management: From Vision to Valuation

Advanced Brand Management: From Vision to Valuation by Paul Temporal was published in April 2002. It was officially published by Wiley, John & Sons, Incorporated and has the ISBN: 047147925X.

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Advanced Brand Management: From Vision to Valuation

Author: Paul Temporal

Date Published: April 2002

Publisher: Wiley, John & Sons, Incorporated

ISBN:047147925X


Brand Management: Research, Theory and Practice

Brand Management: Research, Theory and Practice by Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen was published in February 2009. It was officially published by Taylor & Francis, Inc. and has the ISBN: 041544327X.

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Brand Management: Research, Theory and Practice

Author: Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen

Date Published: February 2009

Publisher: Taylor & Francis, Inc.

ISBN:041544327X


Understanding Brands: A Quick and Broad Introduction to the World of the Brand

Understanding Brands: A Quick and Broad Introduction to the World of the Brand by Peter Cheverton was published in May 2006. It was officially published by Kogan Page, Ltd. and has the ISBN: 074944665X.

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Understanding Brands: A Quick and Broad Introduction to the World of the Brand

Author: Peter Cheverton

Date Published: May 2006

Publisher: Kogan Page, Ltd.

ISBN:074944665X


Building Strong Brands

Building Strong Brands by Aaker, David A. was published in 1995-12-12T00:00:01Z. It was officially published by Free Press and has the ISBN: 002900151X.

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Building Strong Brands

Author: Aaker, David A.

Date Published: 1995-12-12T00:00:01Z

Publisher: Free Press

ISBN:002900151X


The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value by Taylor, Earl L., Taylor Ph.D., Earl was published in 2000-09T. It was officially published by Wiley and has the ISBN: 047135659X.

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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Author: Taylor, Earl L., Taylor Ph.D., Earl

Date Published: 2000-09T

Publisher: Wiley

ISBN:047135659X


Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Building Brand Identity: A Strategy for Success in a Hostile Marketplace by Lynn B. Upshaw, Upshaw was published in June 1995. It was officially published by Wiley, John & Sons, Incorporated and has the ISBN: 047104220X.

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Building Brand Identity: A Strategy for Success in a Hostile Marketplace

Author: Lynn B. Upshaw, Upshaw

Date Published: June 1995

Publisher: Wiley, John & Sons, Incorporated

ISBN:047104220X


The Brand Mindset: How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success

The Brand Mindset: How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success by Duane Knapp, Christopher W. Hart was published in October 1999. It was officially published by McGraw-Hill Companies, The and has the ISBN: 007134795X.

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The Brand Mindset: How Companies Like Starbucks, Whirlpool, and Hallmark Became Genuine Brands and Other Secrets of Branding Success

Author: Duane Knapp, Christopher W. Hart

Date Published: October 1999

Publisher: McGraw-Hill Companies, The

ISBN:007134795X


Brand Dynamics: Factors And Trade-offs Affecting Value Development In Branded Goods And Services

Brand Dynamics: Factors And Trade-offs Affecting Value Development In Branded Goods And Services by Carl Eric Linn, Alan J. Bergstrom was published in 1998. It was officially published by Institute For Brand Leadership and has the ISBN: 0966152603.

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Brand Dynamics: Factors And Trade-offs Affecting Value Development In Branded Goods And Services

Author: Carl Eric Linn, Alan J. Bergstrom

Date Published: 1998

Publisher: Institute For Brand Leadership

ISBN:0966152603


Branding and Product Design

Branding and Product Design by Monika Hestad was published in March 2013. It was officially published by and has the ISBN: 1409446263.

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Branding and Product Design

Author: Monika Hestad

Date Published: March 2013

Publisher:

ISBN:1409446263


Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies by Mark Paich was published in 20090302. It was officially published by CRC Press and has the ISBN: 1420087711.

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Pharmaceutical Product Branding Strategies

Author: Mark Paich

Date Published: 20090302

Publisher: CRC Press

ISBN:1420087711


Pharmaceutical Product Branding Strategies

Pharmaceutical Product Branding Strategies by Mark Paich; Corey Peck; Jason Valant was published in 20090302. It was officially published by Taylor & Francis and has the ISBN: 1000687619.

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Pharmaceutical Product Branding Strategies

Author: Mark Paich; Corey Peck; Jason Valant

Date Published: 20090302

Publisher: Taylor & Francis

ISBN:1000687619


Branding and Product Design

Branding and Product Design by Monika Hestad was published in 20160415. It was officially published by Taylor & Francis and has the ISBN: 131717271X.

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Branding and Product Design

Author: Monika Hestad

Date Published: 20160415

Publisher: Taylor & Francis

ISBN:131717271X

Branded Entertainment: Product Placement & Brand Strategy In The Entertainment Business

Branded Entertainment: Product Placement & Brand Strategy In The Entertainment Business by Jean-marc Lehu was published in 2009. It was officially published by Kogan Page and has the ISBN: 0749453370.

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Branded Entertainment: Product Placement & Brand Strategy In The Entertainment Business

Author: Jean-marc Lehu

Date Published: 2009

Publisher: Kogan Page

ISBN:0749453370


Branding For Dummies, 2e

Branding For Dummies, 2e by Bill Chiaravalle was published in 2015. It was officially published by For Dummies and has the ISBN: 111895808x.

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Branding For Dummies, 2e

Author: Bill Chiaravalle

Date Published: 2015

Publisher: For Dummies

ISBN:111895808x


Positioning The Brand: An Inside-out Approach

Positioning The Brand: An Inside-out Approach by Rik Riezebos was published in 2011. It was officially published by Routledge and has the ISBN: 0415665191.

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Positioning The Brand: An Inside-out Approach

Author: Rik Riezebos

Date Published: 2011

Publisher: Routledge

ISBN:0415665191


The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company

The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company by Duane E. Knapp, Christopher W. Hart was published in 2000. It was officially published by Mcgraw-hill Education and has the ISBN: 007134795x.

Information provided with thanks to isbndb.com and unsplash.com

The Brand Mindset: Five Essential Strategies For Building Brand Advantage Throughout Your Company

Author: Duane E. Knapp, Christopher W. Hart

Date Published: 2000

Publisher: Mcgraw-hill Education

ISBN:007134795x


Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections)

Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections) by Balmer, John M. T., Chen, Weifeng was published in 2017. It was officially published by Palgrave Macmillan and has the ISBN: 1352000105.

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Advances In Chinese Brand Management (journal Of Brand Management: Advanced Collections)

Author: Balmer, John M. T., Chen, Weifeng

Date Published: 2017

Publisher: Palgrave Macmillan

ISBN:1352000105


Economy Of Brands

Economy Of Brands by Lindemann, Jan. was published in 2010. It was officially published by Palgrave Macmillan and has the ISBN: 0230232507.

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Economy Of Brands

Author: Lindemann, Jan.

Date Published: 2010

Publisher: Palgrave Macmillan

ISBN:0230232507


Cases on Branding Strategies and Product Development

Cases on Branding Strategies and Product Development by Sarmistha Sarma was published in 20141231. It was officially published by IGI Global and has the ISBN: 146667394X.

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Cases on Branding Strategies and Product Development

Author: Sarmistha Sarma

Date Published: 20141231

Publisher: IGI Global

ISBN:146667394X


Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing

Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing by Lehu, Jean-marc. was published in 2006. It was officially published by Kogan Page and has the ISBN: 0749445661.

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Brand Rejuvenation: How To Protect, Strengthen & Add Value To Your Brand To Prevent It From Ageing

Author: Lehu, Jean-marc.

Date Published: 2006

Publisher: Kogan Page

ISBN:0749445661

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