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The 15 Influential Business Marketing Books Of 2020

Find out how successful businesses build up their marketing from nothing

Photo by Austin Distel on Unsplash

A recognizable, positive identity is becoming increasingly important in a world with more businesses than ever before. Online presence is more crowded than ever, too. 

At the same time, new concepts in marketing mean companies who employ the latest methods stay at the top. The books we’ve listed below are essential books to understanding human perceptions and decision making. Their comprehensive, accessible writing style means you’re not compromising content for readability. 

Whether you want to overhaul your brand identity and don’t know where to start, or you want to gain an insight into an in-demand skill, these business marketing books cover it all. 


Driving Demand by Carlos Hidalgo

This product was recommended by Carlos Hidalgo from VisumCx

As for why this should be included: I took great pains in the book to provide a roadmap to business marketers on how to manage the changes needed in marketing and also how to implement buyer-centric campaigns which is especially pertinent given the change in buying behavior over the last decade-plus. The book has been used by many to change their approach to marketing and the feedback has been very positive.


Youtility by Jay Baer

This product was recommended by Quentin Aisbett from Pocket Insights

Jay Baer talks about how smart marketers are looking to help not hype. After reading this book you will look to change the way that you market your business/product. Understanding that gesture and goodwill encourages new customers and builds loyalty.


The PR Knowledge Book by Santa Waldron

This product was recommended by Tami Belt from Blue Cube Marketing Solutions

Sangeeta Waldron is a trusted colleague and inspiration. The PR Knowledge Book shares practical and proven strategies from the front lines of PR. She outlines the building blocks of creating a Brand and PR plan that delivers results by building relationships. Business is personal. It’s about relationships. That’s the bottom line.


Crushing it by Gary Vaynerchuk

This product was recommended by Ollie Smith from Card Accounts

Crushing it by Gary Vaynerchuk details how every entrepreneur can build and use their personal brands to gain attention and build their businesses. It promotes the idea of rejecting the well worn corporate path in favour of developing and following their own track to success!


This Is Marketing by Seth Godin

This product was recommended by Paige Arnof-Fenn from Mavens & Moguls

Anything by Seth Godin but one of his latest is This is Marketing, you cant be seen until you learn to see, he is a master who really understands what drives people to purchase from a practitioner¹s perspective using his first hand experience and simple language not jargon


The Hard Thing About Hard Things by Ben Horowitz

This product was recommended by Jeroen Minks from Vazooky Digital

This book describes the real hard things when running a business. Ben Horowitz describes that the hardest thing about running a business is not just scaling it and hiring new staff, the hardest thing is having to fire these people that you know on a first-name basis to make sure the company survives during hard times.


Permission Marketing by Seth Godin

This product was recommended by Joel A. Almazar from Upgrow

Author Seth Godin was named as the “the ultimate entrepreneur for the Information Age” by Businessweek. In this book he wrote, Seth discusses how he was able to find and gain customers. He correlates his strategies with the constantly growing tech industry to benefit his business. He explains how the conventional Interruption Marketing is no longer as efficient as it was in the past and that Permission Marketing is what works today.


How Brands Become Icons by Douglas B. Holt

This product was recommended by Ali Rizvi from Dream Superhero

In this book, the author breaks down his tips to cultivate a marketing strategy that goes beyond gimmicks and establishes a meaningful brand connection with potential customers.


The Thank You Economy by Gary Vaynerchuck

This product was recommended by Katie Holmes from OutwitTrade

https://www.amazon.com/HarperAudio-The-Thank-You-Economy/dp/B0058FJKTY/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=boove-20&linkId=cef14423af0459d5ddfa5f0a05a1884c&language=en_US

I love how this book focuses on the human side of business and the importance of building trust and authenticity – an essential part of doing business now, and something that’ll get much better results than just a big marketing budget.


Traction By Gabriel Weinberg

This product was recommended by Basanth Valeti from Kulfy App

Excellent book packed with actionable steps for getting traction. It is specifically targeted for entrepreneurs, but it is relevant far beyond that. The book covers 19 different traction channels, each including how to best take advantage of the channel, pitfalls to avoid and great examples that are almost guaranteed to spark at least several ideas in several different channels. If you’re looking for a book with concrete traction tactics, this is the bible. Most books will give you some loose advice but this goes into granular detail in a way that’s easy to understand for beginners but still super valuable to people who’ve been in the game for awhile. Great job by the authors


Buyology by Martin Lindstrom

This product was recommended by Noman Asghar from Fan Jackets

He discusses the behavior of the human mind after the research of neuro-marketing. What’s really compel us to buy, a logo, brand, ads, or something else that is inside us. A great book for marketing people to know the science behind the customer’s mind.


Pre-suasion by Robert Cialdini

This product was recommended by Leonard Ang from CMO Iproperty Management

This book is important for those who want to market their business. This book provides you insight on how to create context before actually giving the actual message. That’s because in order for one to influence and persuade a person, you must be able to provide context before you send out the message to have maximum chance of influence. This book provides tons of examples which will prove beneficial to a business owner.


Building a Story Brand by Donald Miller

This product was recommended by Leonard Ang from EnKo Products

https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/B072J8WRND/ref=as_li_ss_tl?crid=2L0IAPSXLAYK8&keywords=building+a+storybrand&qid=1584446516&s=digital-text&sprefix=building+a+,digital-text,370&sr=1-1&linkCode=ll1&tag=boove-20&linkId=c9f109150564ceb8fc0c0a7b7f5c7503&language=en_US

Building a story brand: clarify your message so customers will listen is an audible book with great inputs to share. There are three parts to this book which will discuss why some marking fail to connect with customers, a StoryBrand framework of elements to guide you how to win a customer story, and an implementation process on how to build your own.


Marketing: A Love Story by Bernadette Jiwa

This product was recommended by Leonard Ang from EnKo Products

This book is a guide on how to make marketing strategies that actually matters to your customers. The author behind the book defines a marketing strategy that your customers would actually relate to. As business owners, you must be able to be in the shoes of your customers and show them you care and not just in it for the money only.


The Ten Principles Behind Great Customer Experiences by Matt Watkinson

This product was recommended by Leonard Ang from EnKo Products

Customer Experience is one of the most important aspect in having a business. You must be able to provide the best experience to your customers so that you build a network of returning and loyal customers. This book will provide you insights on how to provide that great customer experience that will help you in your business.

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