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15+ Books On Digital Marketing Strategy – Recommended in 2020

Recommended books about Digial Marketing Strategy

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If you are looking to perfect your Digital Marketing Strategy then these are the books for you. Get expert advice from professionals in this field, and learn how to implement these strategies effectively in practice from the books below.


Expert Secrets by Russell Brunson

This product was recommended by James Canzanella from Isolated Marketing Nights

This book is all about helping you find your niche and your perfect audience, creating an offer, and then getting your offer in front of who needs it. Not only is this book top-notch, but it’s also perfect for digital marketers of all experience.


Crushing It by Gary Vaynerchuk

This product was recommended by Crissy Conner from CrissyConner

I love Gary Vee’s (Vaynerchuk) book Crushing It! It goes over so many platforms but truly has the theme of being of service and value wins across them all. All of Gary Vee’s books are timeless, he predicts the digital marketing future almost accurately every time. He is a digital marketer who serves above all, he truly cares about people.


Don’t Make Me Think, Revisited by Steve Krug

This product was recommended by Ali Rizvi from Dream Superhero

It has done more to improve my abilities as a Web designer than any other book.


Social Media Marketing All-In-One for Dummies by Jan Zimmerman

This product was recommended by Jeremy Owens from Seriously Smoked

It’s no secret that you should exploit popular social media platforms to drive traffic to your website, conduct promotions, or build brand awareness. The best part is that this book by Zimmerman and Ng talks about paid advertisements, which plays an essential role in driving traffic to desired areas. It also contains detailed explanations of the best practices that all digital marketers should possess, particularly with social media marketing.


Digital Marketing Strategy by Simon Kingsnorth

This product was recommended by Vanessa Rueda from Kogan Page

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to wider business objectives with this bestseller, including updates on mobile, automation, AI and new data protection laws.


Understanding Digital Marketing by Damian Ryan

This product was recommended by Vanessa Rueda from Kogan Page

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.


Digital Branding by Daniel Rowles

This product was recommended by Vanessa Rueda from Kogan Page

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.


The System Club Letters by Ken McCarthy

This product was recommended by James Pollard from The Advisor Coach

This book isn’t very well known, but it’s one of the best books about marketing I’ve ever read. Ken McCarthy was perhaps THE first person to recognize the Internet as a direct response medium. He specializes in teaching business owners how to apply direct marketing principles to the Internet. I personally love it because it takes time-tested, proven principles and shows you how to apply them to the digital world.


Happy. Humble. Motivated by Wilbur You

This product was recommended by Eric Siemek from Youtech

Youtech CEO Wilbur You incorporated the company in July 2012 with the $600 he had to his name. Times were tough without a consistent revenue stream, but You and his team of two at the time made it work. His goal was to personally call 100 companies every day with an offer to build their websites for $500. Ninety-nine times out of 100 his proposal would be rejected, but as we all know, all it takes is one. The story on how Wilbur was able to take $600 and turn it into a 3 time consecutive Inc.5000 company in 7 years is the motivation people need when becoming an entrepreneur


Relevance Raises Response by Bob Bentz

This product was recommended by Barb Breeser from Purplegator

Relevance Raises Response has something of value for every marketer from beginner to student to advanced level. Always ahead of the curve, Bob Bentz has decades of experience in marketing, IVR, 800 and 900 numbers, ring tones, and now social and mobile marketing and he covers all areas in depth. He is truly a thought leader in this industry. Unlike other books in this space whose information and statistics can become outdated before the book is ever published, Bentz refers readers to a slideshare account where the information is constantly updated.


Dynamic Digital Marketing by Dawn McGruer

This product was recommended by Norhanie Pangulima from SIA Enterprises

The author, Dawn McGruer, is a key influencer in the world of digital marketing. This book provides us with 8 powerful ways to convert our marketing strategies to profitable clients. It is also available on Amazon.


3 Months to No. 1 By Will Coombe

This product was recommended by Melanie Musson from CaliforniaCarInsurance

Whether you have a brand new online business or you’ve been operating a storefront for years, this book shows you how to optimize your website search engines, and thus drive traffic to your site which will lead to conversions no matter what kind of business you own. The secrets in SEO shared in this book take you from beginner to expert.


Digital Marketing For Results by Chris Cheetham-West

This product was recommended by Michelle Ngome from Sutliff & Stout

This book is a solid book for non-marketers to build on their marketing efforts within their industry. This is also a good book for marketers to explore areas that they may be weak in.


Killing Marketing by Joe Pulizzi

This product was recommended by Rianna Susco from Squeeze Marketing

Joe and Robert do an excellent job outlining their proven methods of how businesses of all shapes and sizes can save their marketing by killing their bad habits. Many marketing tactics are outdated, but Killing Marketing focuses on the ones of this digital decade and how all businesses can benefit from a refined marketing strategy that pays for itself, earning more business while cutting costs. The book is a fun and fast read with actionable tips for success!


Inbound Marketing and SEO by Rand Fishkin

This product was recommended by Carmine Mastropierro from Morphio

I recommend every digital marketer read Rand Fishkin’s book on inbound marketing. It covers very practical strategies for growing any website through content and SEO. Rand details how these were used to grow the famous Moz blog, and provides actionable insight into how to perform SEO for the long term. He also provides templates and step-by-step instructions to optimize content for search engines and generate leads doing so.


Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

This product was recommended by Husam Machlovi from With Pulp

This book is an essential read on social media marketing. While it’s a little bit dated now, it still covers the essential principle of social media marketing: Deliver more value. It’s a highly engaging book full of great examples and visuals.


The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

This product was recommended by Husam Machlovi from With Pulp

Also a must-read for anyone looking to get into marketing. This book is short, to the point and covers the essential principles to follow when marketing a product or service. Absolutely love this book, and I come back to it at least once a year.


This is Marketing by Seth Godin

This product was recommended by Husam Machlovi from With Pulp

This is a must-read for anyone looking to understand what marketing is and how to do it. Seth Godin distills marketing into plain language and memorable metaphors. He provides clear and practical next steps to help you market a product or service. And he also describes the current state of marketing where it’s less about forcing advertisements upon others, and instead about seeking permission to deliver the message that we’d like others to hear. I’ve re-read this book several times and often come back to it.

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